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Showing posts from March, 2026

The 3-Step Leasing Framework That Actually Works

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  Back in 2022, Shea and I closed on our first self-storage deal. The acquisition process was solid: off‑market sourcing, cold calling, direct mail campaigns, and a streamlined underwriting system. But we had no idea how to fill those empty units. We knew the basic steps: clean up the space, remove bad tenants, install marketing, and lease at market rates . Easy, right? Having both read Who Not How , we decided not to get bogged down in the details ourselves. Instead, we hired a regional GM from a reputable operator who promised to handle the marketing and leasing. Three months later, nothing had changed. We parted ways. Next, we turned to a well‑known third‑party property management company. They handled this day in and day out, we thought. Three months later, still no progress . No defined process, no reliable results. Finally, we decided to take matters into our own hands. Within a few months, we had built a working leasing system. Once we had that system in place, we brought in...

My 2026 Tech Stack

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Out of the 5 million apps out there, only a few will genuinely make you more efficient. After years of trial and error, I’ve tracked down the ones that make a real impact, much like I hunt for the perfect avocado at the store. In 2024, I shared my tech stack for the first time, and then again in 2025. Both articles became some of my most-read pieces. I didn’t intend to write a third version, but the stack has evolved so much that it’s necessary. Last year, AI got smarter. This year, AI got hands. It’s no longer just answering questions – it’s doing things: sending emails, building spreadsheets, updating CRMs, booking meetings, and running outreach 24/7, without errors or breaks. That’s the shift, and here’s what’s powering my operation now. Manus AI Where I spend most of my time and money: $850/month, and it’s worth every penny. Every morning at 7 a.m., Manus scans my calendar and inbox, sending me a debrief of the day’s agenda. At night, I get a Telegram DM summarizing what got done. ...