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The 3-Step Leasing Framework That Actually Works

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  Back in 2022, Shea and I closed on our first self-storage deal. The acquisition process was solid: off‑market sourcing, cold calling, direct mail campaigns, and a streamlined underwriting system. But we had no idea how to fill those empty units. We knew the basic steps: clean up the space, remove bad tenants, install marketing, and lease at market rates . Easy, right? Having both read Who Not How , we decided not to get bogged down in the details ourselves. Instead, we hired a regional GM from a reputable operator who promised to handle the marketing and leasing. Three months later, nothing had changed. We parted ways. Next, we turned to a well‑known third‑party property management company. They handled this day in and day out, we thought. Three months later, still no progress . No defined process, no reliable results. Finally, we decided to take matters into our own hands. Within a few months, we had built a working leasing system. Once we had that system in place, we brought in...
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My 2026 Tech Stack

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Out of the 5 million apps out there, only a few will genuinely make you more efficient. After years of trial and error, I’ve tracked down the ones that make a real impact, much like I hunt for the perfect avocado at the store. In 2024, I shared my tech stack for the first time, and then again in 2025. Both articles became some of my most-read pieces. I didn’t intend to write a third version, but the stack has evolved so much that it’s necessary. Last year, AI got smarter. This year, AI got hands. It’s no longer just answering questions – it’s doing things: sending emails, building spreadsheets, updating CRMs, booking meetings, and running outreach 24/7, without errors or breaks. That’s the shift, and here’s what’s powering my operation now. Manus AI Where I spend most of my time and money: $850/month, and it’s worth every penny. Every morning at 7 a.m., Manus scans my calendar and inbox, sending me a debrief of the day’s agenda. At night, I get a Telegram DM summarizing what got done. ...
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20 of the Best Wisdom Nuggets

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  20 Wisdom Nuggets Earlier this year, I attended an incredible 3-day mastermind event. Here are 20 of the most impactful wisdom nuggets I captured in my notebook. Table of Contents Money and Investing Life and Relationships Health and Longevity A Final Thought on Simplification Full List Conclusion Money and Investing Here are some practical insights to guide you in managing money and investing wisely: 1️⃣ Stick with the S&P for 5 years. Patience pays off. Chasing quick wins often leads to emotional decisions and avoidable losses. A longer timeframe allows you to weather market fluctuations and benefit from long-term growth. 2️⃣ Buy and hold. Staying invested consistently outperforms trying to time the market. Frequent buying and selling leads to missed opportunities and increased costs. 3️⃣ Cost average, always. Invest regularly, regardless of price. This dollar-cost averaging approach reduces risk by spreading out your purchase price over time. 4️⃣...
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